Trump Media plans major crypto investment initiative
Trump Media and Technology Group (DJT), the operator of Truth Social, is preparing to raise $3 billion to buy crypto assets, according to the Financial Times.
The capital injection is expected to be a mix of equity and convertible bonds. Sources suggest the announcement could take place during this week’s Bitcoin 2025 event in Las Vegas.
This move marks Trump Media’s bold entry into the digital asset space.
Trump follows corporate trend toward Bitcoin adoption
The timing of the Trump Media initiative aligns with a broader corporate trend. More companies are adding cryptocurrencies—primarily Bitcoin—to their balance sheets.
Software firm Strategy (MSTR), led by Michael Saylor, is the most notable example. It has accumulated over $62 billion in BTC, using a similar model of equity and debt financing.
Now, Trump Media appears ready to follow suit.
Trump Media eyes $3B raise via equity and debt
Sources say the $3 billion Trump Media raise will include a significant bond component, mimicking Saylor’s approach.
The capital would be used to buy Bitcoin and potentially other crypto assets, as Trump Media positions itself as a major player in the evolving financial tech landscape.
This strategy signals the company’s confidence in crypto as both a reserve asset and growth opportunity.
Trump’s crypto ambitions extend beyond BTC purchases
Earlier this year, Trump Media revealed plans to launch a financial services platform tailored to the crypto sector.
The company intends to offer customized exchange-traded funds (ETFs) and has discussed partnerships with Crypto.com for ETF product launches.
These initiatives reflect Trump’s growing interest in integrating digital finance with his media and tech ventures.
Trump Media aims to reshape conservative fintech
With Truth Social as its base, Trump Media is positioning itself as a platform for digital innovation aligned with populist ideals.
The expansion into crypto, ETFs, and financial products signals a shift toward building a conservative-aligned fintech ecosystem.
Analysts believe this could open the door to a new wave of politically influenced crypto adoption.
Bitcoin 2025 event may spotlight Trump’s strategy
If Trump Media announces its crypto investment plans at Bitcoin 2025, it would mark a strategic move to capture headlines during one of the industry’s premier events.
The high-profile timing would align Trump’s messaging with the broader crypto narrative of institutional acceptance and financial independence.