Telegram Enters the Crypto Game With Affluent
The world of crypto just got more accessible. Telegram users can now invest directly in crypto through a new mini app.
Affluent, a crypto investment app, launched on June 16, offering decentralized finance tools built natively on Telegram.
Co-founded by Justin Hyun, ex-director at the TON Foundation, and Hyung Lee, Affluent is positioned as a gateway for DeFi.
It integrates crypto strategy vaults into the Telegram ecosystem, combining familiar messaging with powerful blockchain utility.
Strategy Vaults Bring Yield Opportunities to Crypto Users
Affluent’s standout feature is its Strategy Vaults, including the TON Multiply Vault and USDT Multiply Vault.
These products let users earn yields on staked tokens, making crypto investing more efficient and hands-off.
Vaults can host diverse assets: Bitcoin, stablecoins, tokenized private credit, U.S. Treasury, and even gold.
The app’s adaptive infrastructure combines smart contracts and expert risk management to optimize returns for crypto users.
Proof-of-Reserve Boosts Transparency in Crypto Investing
Affluent promises to enhance crypto transparency through its Proof-of-Reserve model.
All strategy vaults provide on-chain visibility, allowing users to verify holdings and risk profiles in real time.
This aligns with growing demand for transparency in crypto after past scandals and platform collapses.
Decentralized accountability is a key part of Affluent’s mission to build trust in crypto asset management.
Affluent Points Incentivize Telegram Crypto Engagement
To fuel adoption, Affluent launched a Points Program that rewards user activity.
Depositing into the TON vault grants entry into the program, promoting regular engagement with the crypto tools.
Points may be redeemable for future benefits, giving users a reason to explore Telegram-based crypto features.
This gamified approach reflects a broader trend in crypto toward combining investment and community interaction.
Affluent Builds on TON, Telegram’s Blockchain Backbone
Affluent operates on The Open Network (TON), Telegram’s blockchain project once known as “Gram.”
Telegram abandoned the original token due to SEC litigation in 2019, returning over $1.2 billion to investors.
However, an open-source community revived the project, rebranding it as TON, and continued building in the crypto space.
Telegram now supports TON as a blockchain layer, powering crypto integrations like Affluent’s mini app.
The Future of Crypto May Be Built Into Messaging
Affluent’s launch signals the next evolution in crypto accessibility and mainstream adoption.
By embedding crypto tools directly into a messaging platform with over 700 million users, Affluent lowers the barrier to entry.
Investors no longer need complex wallets or DeFi knowledge to earn yields and diversify with crypto.
With institutional interest rising and DeFi becoming simpler, Telegram could be the unlikely hero of the next crypto wave.